Real Salt Lake

In April of 2008 I began work at Real Salt Lake. I've been able to work on a variety of projects. It's been a new experience to get into the sports end of design. I've hoped to create a cleaner, classy look with Real. At times I have strayed a little, but the overlying theme is there. One of the first projects I worked on was a redeemable $5 off coupon to a future game.


The next item was a brochure for a relocation event that occurred in June. The brochure was to help educate the renewing season ticket holders on the process of moving from Rice-Eccles Stadium to the new Rio Tinto Stadium. Used the stadium architecture and mountain range in throughout the design.



At each game a program is handed out to the fans. I don't have complete control of the interior design, but a few items, such as the cover, I get to design. This is the first design I completed for the application. I enjoy design that has a hand made feel and utilized torn paper,pencil scribbles, and paint textures.

In July RSL was able to bring in the Mexican National Champions, Santos Laguna. This particular match was in contention for the Xango Cup, Xango being RSL's jersey sponsors. I looked to the styling of many mexican artists and came up with the several applications below. In each application a picture of Santos' Goalkeeper, Oswaldo Sanchez, is featured. First the pass along card.



The events logo in color and black and white:



Banner,web application and window cling:





Won't mention the outcome of the Santos game, but I really enjoyed the project and had a really successful event. The next international team we invited was Tigres UANL, a hugely popular team down south. Just the poster from this event.


It was getting later in the season and wanted to get the word out quickly with our 2009 season tickets. Momentum was running high due to our home un-beaten streak. The following is a splash page for the main realsaltlake.com website.


Something along the same thread, an ad for a youth drug prevention magazine for Sandy City, Utah.


At the end of the season RSL made it's move to the new stadium. First started with Billboards along I-15. I was the photographer in this application. First is the one that was displayed. The other is another option, a little more on the subtle side.



The push for the move was continued as the next project manifested more shots of the interior of the stadium which many had not viewed. First, VIP invites for tours of the structure. The following items feature my photography.



Next, full page newspaper ads advertising 2009 season tickets.


October 9th rolled around and I had been working on commemorative tickets for the opening night of the Stadium that went to season ticket holders. There are four versions according to the sections in the stadium. Wanted to draw attention to the unique architecture the building has through a vector illustration.





This year Real Salt Lake's season ended up being a little longer than usual with the club's first ever playoff run. Promotion was primarily web due to the small window we had to promote the games. In the piece I've taken shots from our first game in the stadium and layered them in a mosiac. Wasn't intending to make another underlying image but more of a texture. The focus then lying on the player and the tagline I was given to work with.