Real Salt Lake

In April of 2008 I began work at Real Salt Lake. I've been able to work on a variety of projects. It's been a new experience to get into the sports end of design. I've hoped to create a cleaner, classy look with Real. At times I have strayed a little, but the overlying theme is there. One of the first projects I worked on was a redeemable $5 off coupon to a future game.


The next item was a brochure for a relocation event that occurred in June. The brochure was to help educate the renewing season ticket holders on the process of moving from Rice-Eccles Stadium to the new Rio Tinto Stadium. Used the stadium architecture and mountain range in throughout the design.



At each game a program is handed out to the fans. I don't have complete control of the interior design, but a few items, such as the cover, I get to design. This is the first design I completed for the application. I enjoy design that has a hand made feel and utilized torn paper,pencil scribbles, and paint textures.

In July RSL was able to bring in the Mexican National Champions, Santos Laguna. This particular match was in contention for the Xango Cup, Xango being RSL's jersey sponsors. I looked to the styling of many mexican artists and came up with the several applications below. In each application a picture of Santos' Goalkeeper, Oswaldo Sanchez, is featured. First the pass along card.



The events logo in color and black and white:



Banner,web application and window cling:





Won't mention the outcome of the Santos game, but I really enjoyed the project and had a really successful event. The next international team we invited was Tigres UANL, a hugely popular team down south. Just the poster from this event.


It was getting later in the season and wanted to get the word out quickly with our 2009 season tickets. Momentum was running high due to our home un-beaten streak. The following is a splash page for the main realsaltlake.com website.


Something along the same thread, an ad for a youth drug prevention magazine for Sandy City, Utah.


At the end of the season RSL made it's move to the new stadium. First started with Billboards along I-15. I was the photographer in this application. First is the one that was displayed. The other is another option, a little more on the subtle side.



The push for the move was continued as the next project manifested more shots of the interior of the stadium which many had not viewed. First, VIP invites for tours of the structure. The following items feature my photography.



Next, full page newspaper ads advertising 2009 season tickets.


October 9th rolled around and I had been working on commemorative tickets for the opening night of the Stadium that went to season ticket holders. There are four versions according to the sections in the stadium. Wanted to draw attention to the unique architecture the building has through a vector illustration.





This year Real Salt Lake's season ended up being a little longer than usual with the club's first ever playoff run. Promotion was primarily web due to the small window we had to promote the games. In the piece I've taken shots from our first game in the stadium and layered them in a mosiac. Wasn't intending to make another underlying image but more of a texture. The focus then lying on the player and the tagline I was given to work with.

The Center

September 11th of 2007 I moved to Hawaii. I started my position as Graphic Designer of the Polynesian Cultural Center. A few of my responsibilities were to implement a few signage items around the park. At about 2pm everyday there is a canoe show where the islands of Hawaii, Fiji, Tahiti, Samoa, Tonga, and New Zealand would perform the cultures dances on the canoes in the Lagoon located in the center of the park. Here are a couple signs that would be placed on the front of each islands canoe.



Another item I put together was drawing attention to the perk of having a personal Ukulele lesson. Sign me up!


Every three or so months at the Center there was an island specific event. Brought folks from all over to catch the all day events that took place. One of the first I was able to put a poster together for was the Himene Patitifa, a singing competition for the surrounding islanders.



The next event was a Hawaiian themed dancing event called the Moanikeala. Groups from the surrounding cities came and performed throughout the day in the park's amphitheater. Gave this a little surfer like feel with the typefaces used and the placement. Below are the poster and the banner.



The next event brought out the people in droves. The Samoan Fireknife Championships. And why would it not? These individuals take sticks that are lit with fire on both ends and will spin the things impossibly fast. It doesn't just end there though, the possibilities are endless with this burning stick. It goes in the mouth, on the feet, over the back, and up in the air. Unreal experience to see. The first item is the wordmark I presented for consideration for 2008's festivities.


The following is the registration form, featuring last years competition winnner.


In July there was an event for our friends from the Tahitian islands. A similar event to the Moanikeala which featured dancing which was island specific. My word, the tahitians know how to dance. Unbelievable, absolutely unbelievable. As I catch my breath you can see below the registration form and the banner from the event which I presented for consideration. Two different approaches to the theme.



And finally I did a little illustration for an individuals birthday. He never saw it, but, I liked the illustration nonetheless. One of the Rapa Nui sculptures from the Easter Islands.

And so concluded my stay at the Polynesian Cultural Center. Seems abrupt right? While I was there I received another job offer that I couldn't pass up. I took a call from someone I used to work with at Richter 7 who was the head of the marketing department and was looking for a designer for Salt Lake City's major league soccer team, Real Salt Lake. In April of 2008 I started work for RSL as the Art Director.

Making the Exit

About mid-way through my stay at Richter the opportunity was presented to me to go and work on the islands of Hawaii. Oahu to be specific. If I so chose I could become the designer for the Polynesian Cultural Center, evidently it's Hawaii's number one attraction. I was familiar with the brand, working with the Center there at Richter. So, I weighed my options, and came to a fairly simple conclusion that living and working in Hawaii might not be all that terrible.
After interviewing and waiting for months to hear the outcome I got word one day that I was to design a mock piece to send to the same gentleman who interviewed me. There was another girl who was in contention for the spot as well. It had come down to a design off, a battle of...aesthetics. We were presented with the parameters and given a time restraint to complete the task. I presented this:



In September of 2007 I was shipped off to Hawaii to become the in-house designer for the Polynesian Cultural Center.

Return to Richter

Returning to Richter I was given the task to come up with a look for the values of Richter7. There are 15 values in total which range from valuing Accomplishment to Fun, I gave a treatment to each. My first thoughts took me in the direction of early comic books, and this is what I presented.

Trouble is, I just can't quite hit the comic book par when it comes to illustration. This is about as good as it gets. So I turned elsewhere, I turned to the Boy Scouts of America. Using some illustrations from an old scout manual I catered each value to the image, trying to match the value with its appropriate picture. I stayed with the distressed look and texture to compliment the brand of Richter.

















Alphabetically arranged, there they are. Had a really enjoyable time with this project, if it were to call me and ask me out again I would certainly not say no.