Making the Exit

About mid-way through my stay at Richter the opportunity was presented to me to go and work on the islands of Hawaii. Oahu to be specific. If I so chose I could become the designer for the Polynesian Cultural Center, evidently it's Hawaii's number one attraction. I was familiar with the brand, working with the Center there at Richter. So, I weighed my options, and came to a fairly simple conclusion that living and working in Hawaii might not be all that terrible.
After interviewing and waiting for months to hear the outcome I got word one day that I was to design a mock piece to send to the same gentleman who interviewed me. There was another girl who was in contention for the spot as well. It had come down to a design off, a battle of...aesthetics. We were presented with the parameters and given a time restraint to complete the task. I presented this:



In September of 2007 I was shipped off to Hawaii to become the in-house designer for the Polynesian Cultural Center.

Return to Richter

Returning to Richter I was given the task to come up with a look for the values of Richter7. There are 15 values in total which range from valuing Accomplishment to Fun, I gave a treatment to each. My first thoughts took me in the direction of early comic books, and this is what I presented.

Trouble is, I just can't quite hit the comic book par when it comes to illustration. This is about as good as it gets. So I turned elsewhere, I turned to the Boy Scouts of America. Using some illustrations from an old scout manual I catered each value to the image, trying to match the value with its appropriate picture. I stayed with the distressed look and texture to compliment the brand of Richter.

















Alphabetically arranged, there they are. Had a really enjoyable time with this project, if it were to call me and ask me out again I would certainly not say no.

Indigo Creativity

My allotted Intern time came to a close at Richter 7 and so I moved on to a little shop in Provo, Utah called "Indigo Creative". It was a small shop, had a total of 5 workers. One of our clients was an investor who owned his own business. I created a couple logos for his Investor Profile, a system which evaluates a clients personality in order to determine what sort of investor he or she should become. After several options this was the treatment decided upon. Wanted to echo the simple up and down arrows that you see beside stock names when one sees a rise or fall in stock. Then just personalized it with a simplified human character.


Next a logo for his ISI2 software which provided insight into beginning the investors lifestyle. He called this package the logo was designed for his ISI2 robot software. Wanted to communicate the computer involvement with the dot pattern and the investment involvement with the tie.

The Intern Gig

Soon after my exploits as a freelancer I was fortunate enough to be able to work at Richter 7 here in Salt Lake City, Utah. I was a novice intern, not having much of a clue about anything. I didn't even know InDesign, so I became acquainted. Just like a matchmaking I was set up with InDesign, someone who at first I thought was repulsive and complicated. But as I got to know her I found out her little quirks and inner beauty and have never wished for anything else. Quark tried to court me, but I found her advances off putting and distasteful and extremely complicated. So, I did many of resizes here, scaling client's ready made ads to their desired size. There was a few times I was let off the leash to do my own thing, a trial period I liked to call it. One of the things I came up with, were these Halloween Party invites.


I was able to also do some other collateral for this event. First the voting form:


Next, the certificate for the Grand Prize, front and back:


And finally the voting box.

Really enjoyed this project. Pleased with the final product and the way my illustrations turned out. Just a simple take on the theme of "Day of the Dead".

I had another chance to offer a campaign suggestion to Questar, a local utility provider. My take was to show people's options to finding their source of heat for the upcoming winter. Option A, B or C?