Wednesday, October 1, 2008

Indigo Creativity

My allotted Intern time came to a close at Richter 7 and so I moved on to a little shop in Provo, Utah called "Indigo Creative". It was a small shop, had a total of 5 workers. One of our clients was an investor who owned his own business. I created a couple logos for his Investor Profile, a system which evaluates a clients personality in order to determine what sort of investor he or she should become. After several options this was the treatment decided upon. Wanted to echo the simple up and down arrows that you see beside stock names when one sees a rise or fall in stock. Then just personalized it with a simplified human character.


Next a logo for his ISI2 software which provided insight into beginning the investors lifestyle. He called this package the logo was designed for his ISI2 robot software. Wanted to communicate the computer involvement with the dot pattern and the investment involvement with the tie.

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